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WholeFruit Chocolate

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About WholeFruit Chocolate

The full natural richness of the whole cacaofruit has finally been harnessed to craft this delicious chocolate to awaken your senses. With its fresh fruity taste, the new type of chocolate is entirely made from the cacaofruit. 100% Pure fruit, nothing else added!

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Good for me

WholeFruit Chocolate comes in 2 variants: the more punchy Bold (100% pure cacaofruit) and the smooth, luscious Velvety (100% pure cacaofruit+milk). The chocolates contains >40% less sugar than the most consumed dark and milk chocolates and are rich in Fibers (>90% more) and protein (>25% more).

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Good for the planet

WholeFruit Chocolate unleashes the full power of the cacaofruit. Whereas normally 70% of the cacaofruit is discarded as waste, now not only its seeds (beans) but also its fresh fruity pulp are used to craft this delicious chocolate. A true testament to Mother Nature in her full glory.

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Cultivating the fruit

Cacaofruit trees grow in the hot and humid regions that surround the Equator. Once ripe, the colourful fruits are harvested by hand and opened. The seeds are removed together with the fresh white flesh around them and used to craft this delicious chocolate.

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Chapter 1

EATorAUCTION

Cacaofruit grows in regions surrounding the equator

EATorAUCTION

The most delicious solution to climate change

EATorAUCTION

Upcycling the whole cacaofruit

Man holding cacaofruit, used to make WholeFruit Chocolate

Upcycling the whole cacaofruit

About 14 million tons of cacaofruit are harvested around the world each year to craft chocolate. Until now, only the seeds of the cacaofruit are used to make chocolate, and the remaining 10 million tons of cacaofruit are discarded as waste.


As of 2021, WholeFruit chocolate reverses this practice by upcycling the otherwise wasted -but totally delicious and nutritious-fruit. With its zesty, fruity, and unique taste, each bite of WholeFruit chocolate contains at least 40% less sugar than typical chocolates.

Cacaofruit grows in regions surrounding the equator

The most effective solution to climate change is preventing food waste

About 30% of food, 50% of fruits and vegetables and 70% of cacaofruit goes to waste. The world's leading resource for ranking climate solutions, Project Drawdown, concluded that preventing food waste is the number one most effective solution to global warming.


More than a quarter of arable land, and more than a fifth of fresh water, is used to create food that is wasted.


Eight percent of all human-caused greenhouse gas emissions are attributed to food waste. Upcycled food reduces food waste by creating new, high quality food products out of otherwise wasted ingredients.

Impact of upcycling

#EATorAUCTION

Cacaofruit grows in regions surrounding the equator

Follow and spread the story

Follow and spread the story to win a bar of WholeFruit chocolate via #WorldFoodDay #Upcycle #EATorAUCTION #WholeFruitchocolate or place a bid on World Food Day. The campaign takes place between October 16 and October 23, 2020.

All funds and proceeds of the auction go to the Upcycled Food Foundation (UFF) who supports food waste reduction through consumer education and research.

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Chapter 2

About WholeFruit Chocolate

About WholeFruit Chocolate

Indulge in a pure, fresh, fruity delight made from one delicious ingredient. The cacaofruit.

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Chapter 3

Good for me, good for the planet

WholeFruit Chocolate made from 100% cacaofruit

Good for me

WholeFruit Chocolate - Better for you than regular chocolate.

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Man holding cacaofruit, used to make WholeFruit Chocolate

Good for the planet

WholeFruit Chocolate - Better for the planet than regular chocolate.

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Chapter 4

Cultivating the fruit

Cacaofruit grows in regions surrounding the equator
Cacao trees. The whole cacaofruit is used to make WholeFruit Chocolate
Cacao pods hanging in trees
Man picking a cacao pod. The whole cacaofruit is used to make WholeFruit Chocolate.
An opened cacaofruit showing the beans and pulp inside.

Cultivating the fruit

The cacaofruit - One of Mother Nature's great treasures

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Chapter 5

Frequently asked questions

FAQ

The most commonly asked questions about WholeFruit Chocolate

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What is WholeFruit Chocolate and how does it taste?

WholeFruit chocolate is a fresh, fruity chocolate made from 100% pure cacaofruit. The chocolate comes in two variants: WholeFruit Bold (100% Pure cacaofruit) and WholeFruit Velvety (100% Pure cacaofruit+Milk).

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Where can I buy WholeFruit Chocolate?

As of Spring 2021 you will be able to buy it via artisans across the globe.

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How is WholeFruit Chocolate made?

Both WholeFruit Bold and WholeFruit Velvety are made from 100% pure cacaofruit. The smooth luscious WholeFruit Velvety also contains milk.

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Why is WholeFruit Chocolate different from normal chocolate?

It has a unique sensory and nutritional profile. Moreover it is the most impactful chocolate since it valorises a fruit that used to be largely discarded as waste.

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Why is WholeFruit Chocolate better for the planet?

Whereas normally 70% of the cacaofruit is discarded as waste, now not only its seeds (beans) but also its fresh fruity pulp are used to craft this delicious chocolate.

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What are the ingredients in WholeFruit Chocolate?

Both WholeFruit chocolate bold and velvety are made from 100% pure cacaofruit. The smooth, luscious WholeFruit Chocolate Velvety also contains milk.
Bold Ingredient declaration US: Unsweetened chocolate, fructose (from cacaofruit pulp), cacaofruit sugar, dry cacaofruit juice concentrate.

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Who invented WholeFruit Chocolate?

Barry Callebaut, the world's leading manufacturer of high-quality chocolate and cocoa products. Also the inventor of Ruby Chocolate, the fourth type of chocolate.

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How does WholeFruit Chocolate taste?

The taste of WholeFruit Bold is a punchy symphony of fresh fruitiness and deep chocolaty notes. WholeFruit Velvety is a creamy, luscious chocolate enveloping a gentle mix of (citrusy) freshness and (yellow) fruity notes.

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Who is the manufacturer of WholeFruit Chocolate?

Barry Callebaut, the world's leading manufacturer of high quality chocolate and cocoa.